Louis Vuitton is part of the famous “big three” of the fashion industry, with the other two brands being Hermes and Chanel. Louis Vuitton still sits squarely on the fashion throne with no hint of moving any time soon. And when it comes to luxury brands, Louis Vuitton is the holy grail, and to own a Designer Handbags Louis Vuitton is a personal privilege and investment.
Designer Handbags Louis Vuitton |
Ever since they hit the market, Louis Vuitton handbags have been sought after for their fine craftsmanship and unmatchable aesthetic appeal. The luxurious handbags are now the international standard in baggage, suitcases, and bags from which all others are judged.
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How it Started
Louis Vuitton Malletier was a suitcase maker who established his French luxury brand in 1854. He focused on the high-end market and was well-known for his great designs. The designer was therefore given the honorable task of creating special luggage for French emperor Napoleon III's wife. Then it was in 1896 that Louis Vuitton introduced the famous LV monogram to his bags, the design which has become so famous today.
Over the years, Louis Vuitton introduced some of the most famous bags in the world, such as the Speedy Bag and the Neverfull Tote. In 1997, the brand started to design women's clothing and three years later expanded to men’s clothing as well. Today it’s a billion-dollar company, selling not just bags but also clothes, shoes, watches, jewelry, accessories, and perfume. And their success of handbags keeps building and building. But how?
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Quality
From day one, quality has always been at the core of every single Louis Vuitton handbag. And this strategy pays off. Louis Vuitton doesn’t do marketing; they just create products that are exceptional in their design and craftsmanship. Every bag made by Louis Vuitton is individually handmade with the utmost care. Nowadays, computer technology allows identifying flaws in the skin and reduce defects before the bags will go to the store for sale. But in order to preserve the centuries-old name of the brand and continue to delight the buyers with unique and high-quality bags, handbags are assembled by hand at the site. Louis Vuitton takes quality so seriously that expert craftsmen undergo a full year of training on how to make any new Louis Vuitton product before being given the opportunity to start crafting. So Designer Handbags Louis Vuitton reached a combination of automation and hand-made processes leading to a better ratio between quality and speed, maintaining the reputation of the brand. Because of this, Louis Vuitton has always been synonymous with quality, but all of this comes at a high price.
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Exclusivity
Exclusivity is another secret to the success of the brand. It is the secret sauce. Louis Vuitton has always tried to counter mass production with short-term limited edition series. This means that not everyone will own the same bags and means that those who do get their hands on a limited edition bag, get fantastic exclusivity. When products come out in small numbers, a buzz is created instantly and people crave the latest style of bag. Because of this scarcity, waiting lists become longer and longer and the products even more desirable. And there is always a high demand for branded items. Customers know that if they want to own the newest Louis Vuitton handbag on the market, they must act immediately.
Innovation
Louis Vuitton keeps on inventing itself and is successful because it adapts to the need of its customers. Louis Vuitton knows how to innovate and stay true to its classic traditions at the same time. Through numerous collaborations, the brand has worked with artists and designers such as Jeff Koons, Takashi Murakami, and Pharrell Williams who have all created their own limited-edition lines. This series helps the brand connect to new and younger audiences.
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The simple but elegant LV monogram is recognizable all over the world. But it’s the combination of quality, exclusivity, and innovation that make the perfect recipe for the timeless success of designer Handbags Louis Vuitton.
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